Client :

Nike

PROJECT

Airmax 720

Overview

The elements that make up this iconic shoe are pulled apart and mashed into various 2D and 3D shapes. CG Simulations with added motion graphics composited for the launch at Shelflife, the infamous sneaker shop in Cape Town.

DEVELOPMENT

Team
Breakdown

Client Nike
Agency Shelflife
Animation Director PJ Offner
Executive Producer Caron Sandler
Creative Director PJ Offner
Illustration PJ Offner
Arnu Van Der Westhuizen
Lead Compositor Pieter Jordaan
3D Team lead & lead lighting artist Alex Rymil
Matt Lindebaum
Modeling, texturing & lighting Alex Rymil
Matt Lindebaum
Pre-vis & animation lead Alex Rymil
Matt Lindebaum
3D Modellor Alex Rymil
Matt Lindebaum
2D Animation Pieter Jordaan